JoJo is the most recent project I’ve been working on and is based on my Mum.
With my Mum going through a tough time in terms of her health and the menopause,
I created JoJo in the hope to inspire other women going through similar issues and to promote the topic overall.
JoJo is a makeup brand made for premenopausal and menopausal women.
If there is one thing that makes my Mum feel better, It is getting up and putting her makeup on.
One of the most important aspects of that is the coral lipstick that she wears every single day
which explains the choice of coral for the branding.
With statistics showing that the menopause affects womens self confidence and body image,
I felt a makeup brand was the right way to encourage a method for women to improve their mood.
https://xd.adobe.com/view/9a884c3f-3a62-44eb-b99a-0e8c2698452d-cfdb/