Keith’s advice is a project responding to a brief which required a meaningful experience to be explored in any format.
Keith is an eldery man I met on a morning walk, we stopped and had a conversation as two strangers just saying hello. Keith told me his life story
which was incredibly motivating and continued to give really helpful advice which I actually needed at the time.
I’ve never seen Keith since and it was a beautiful one time interaction that will stay with me forever.
This is how Keith’s advice came into play. I took real life scenarios from friends or stories I’d heard of before and categorised them using colours.
The front of the card explained the situation and on the back is the advice I felt Keith would have gave. I used embossing techniques for the box as well as vinyling.
Keith’s way is a follow on project from Keith’s advice but exploring branding and identity more.
I chose to create a run club based on Keith due to that being his hobby.
The project features branding from posters to a starter kit as well as publication design for the manifesto.
I chose to focus the identity on the area that I met Keith, Princes Park in Liverpool,
and use the satelite tracing of the park as an emblem which is the loop featured across many items.
My university course featured a two week live client brief where we were given real projects to work on.
I chose to take on The House request for a front cover for their Women In Westminster magazine.
My design was the winning one and was published as a result.
https://www.politicshome.com/in-focus/wiw.htm
JoJo is the most recent project I’ve been working on and is based on my Mum.
With my Mum going through a tough time in terms of her health and the menopause,
I created JoJo in the hope to inspire other women going through similar issues and to promote the topic overall.
JoJo is a makeup brand made for premenopausal and menopausal women.
If there is one thing that makes my Mum feel better, It is getting up and putting her makeup on.
One of the most important aspects of that is the coral lipstick that she wears every single day
which explains the choice of coral for the branding.
With statistics showing that the menopause affects womens self confidence and body image,
I felt a makeup brand was the right way to encourage a method for women to improve their mood.
https://xd.adobe.com/view/9a884c3f-3a62-44eb-b99a-0e8c2698452d-cfdb/
Walls that talk is a collaborative project with three friends which explores nightlife in liverpool and the graffiti you can find all over.
With the clubbing scene dying, we wanted to create a brand that brought it back to life and made it more memorable.
We started by exploring the clubs and taking photographs of all the graffitii we could find. From this we made a publication
which documented our findings and gave statistics on the difference between male and female enscriptions.
The app is a way to document your own findings as well as purchase merch.
As we wanted this to be inclusive, the dictionary is a fun mix of definitions
and illustrations which explains the slang and phrases we found.
@gracergraphics
@designby.lillie
@lucyj_design
Platistics is a follow on project from my dissertation which explored the question
Can graphic design drive authentic sustainability in the food and drink packaging industry.
During the research process, I discovered the ways in which humans consume plastic due to the masses of waste we throw away and litter.
I created an online exhibition which includes my own anti-marketing design’s and experiments as well as others I analysed in my dissertation.
Plastistics was created in the hope to influence others to be more conscious of their choices when it comes to waste and packaging.
https://xd.adobe.com/view/9511f6af-7096-4865-8a1a-2f6db2cb2329-c042/?fullscreen
About
Hello! I’m Esme,
I’m a graphic designer, and truthfully, I do what I do simply because I love it. I live for the simple things in life, and my favorite part of the creative process is finding the deeper meaning within them. Having a keen eye for detail helps me spot those tiny elements that make a project truly stand out.
Beyond the aesthetics, I’m a firm believer that great design should be as functional as it is beautiful. Whether I’m building a brand identity from scratch or playing with packaging design, my goal is always the same: to create intentional, high-impact work that hits every objective. I’m a meticulous worker, a curious learner, and I’m ready to bring a fresh, thoughtful perspective to your next project.
Get in touch!
Email: esme080105@gmail.com
Instagram: esmeashbrookgraphics
Phone: (+44) 07449317885